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the rohan shah story

I design with a thoughtful balance of user needs, engineering realities and business goals by crafting solutions that are both elegant and feasible , ensuring they resonate with users and align with broader company objectives

director's picks

Creating a dedicated & engaging video experience for a user’s favorite team resulting in increased video consumption 

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App Design
Engagement
Planning
Company
CBS Sports
Role
- High-Fidelity Prototyping
- Strategy
- Planning
Crew
- Product Manager
- Design Manager
- Design Systems
- Engineering Leads
- Business Analytics
Current Status
In Development
App Design
Engagement
Planning

Redesigning the complex navigation system of CBS Sports website and systematizing it for other CBS Brands

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Co-Lead
Strategy
Planning
0 to end delivery
Company
CBS Sports
Role(s)
- Research
- Discovery
- User Research
- User Testing
- Lo-Fi Wireframes
- Hi-Fi Prototypes
- Design Handoff
- Systemization
Crew
- Product Manager
- Design Manager
- VP of Product
- Engineering Manager
- Business Management
- Design Systems
Impact
Up Right 3x Pages Per Session
Up Right 2x Increase in engagement
Current Status
Co-Lead
Strategy
Planning
0 to end delivery

Optimizing the scoreboard experience of CBS Sports and integrating video

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Web Design
Research
Cross-Collaboration
Company
CBS Sports
Role(s)
- Research
- Discovery
- Lo-Fi Wireframes
- Hi-Fi Prototypes
- Design Handoff
Crew
- Product Manager
- Design Manager
- Engineering Team
- Business Management
Impact
Up Right 4x Revenue
Up Right 2x Retention Rate
Up Right 12-15 Games at a glance
Current Status
Live Link
Web Design
Cross-Collaboration
Research

CBS Sports

Currently working on the CBS Sports App Team. Prior to this, worked on the web team for 2 years where I co-led and delivered a redesigned navigation experience, along with increasing video revenue by 4x on scoreboard pages.  

CarsArrive: A Trilogy

At CarsArrive Network, I worked across all platforms - web, tablet and mobile to re-design, re-brand and deliver 3 products - a landing page website, an internal website, and a mobile app for over 50,000 users

recipe for success

My balanced approach to design combined with my cross functional, collaborative execution process has helped me craft and deliver complex projects which are used by millions of users daily

Strategy & Planning
Engineering Background
Cross Functional Collaboration
0 to end delivery
Data Driven
Strategy & Planning
Engineering Background
Cross Functional Collaboration
0 to end delivery
Data Driven

early days

Overhaul of CarsArrive's mobile application, that has a user base of over 50,000

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App Design
Sole Designer
Research
Design System Creation
0 to end delivery
Company
CarsArrive Network
Role
- Research
- High-fidelity prototyping
- User testing
- Assisting Developers 
- Direct collaboration with stakeholders and CEO 
Crew
- Product Manager
- Android Lead
- iOS Lead
- VP
- CEO
Impact
Overhaul of Entire Product Experience
Consistency across platforms
Current Status
Live
App Design
Sole Designer
Research
Design System Creation
0 to end delivery

Fixing digital inspections, the biggest pain point of the users ,from ground up

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Co-Lead
Strategy
Planning
0 to end delivery
CarsArrive Network
Role(s)
- Research
- High-fidelity prototyping
- User testing
- Assisting Developers 
- Direct collaboration with stakeholders and CEO 
Crew
- Product Manager
- Android Lead
- iOS Lead
- VP
- CEO
Impact
Up Right 4x Faster Inspection Times
Up Right 50% Increase in ratings
Current Status
Live
Co-Lead
Strategy
Planning
0 to end delivery

don’t take my word for it

Rohan is a fantastic designer. He's fast learning, trustworthy and able to move quickly when required. He is a highly valued member of the Paramount Design team. I personally had a great time working with him & would highly recommend him to others.
Design Director, CBS Sports
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He has a natural gift for human-centered design, user research and creating powerful data-driven solutions. In addition to his design capabilities, his background in front-end development enables him to bring a unique technical approach to his designs.
Design Lead, Roxe
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Rohan has an eye for clean, aesthetic design, and the skills to turn that design into a beautifully functioning website. Since working with Rohan, our inquiries have gone up, and we have received no shortage of compliments on the design.
Founder, Force Of Nature
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